Created with Sketch. MBA Marketing Specialization

Focus: 
Leverage customer insights to create products, packaging and promotional strategies that drive market share, volume and ROI.  
 
Skills:
Gain in-demand skills in marketing strategy, brand management and market research and analytics.
 
Careers: 
Put your M.S. in Marketing + Communication to work on in-house or agency teams developing and implementing marketing strategies.
 
How many courses are in the program?
Nine 6-week courses

How quickly can I complete the program?
14 months 

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Focus: 
Grow your expertise in the foundational areas of business while increasing your familiarity with digital marketing tools, marketing communication strategies and analytics. 
 
Skills:
Build management and leadership skills alongside marketing communication capabilities in existing and emerging channels.
 
Careers: 
Use your MBA-Marketing to lead strategic marketing communication functions in any industry.
 
How many courses are in the program?
 Nine 6-week courses

How quickly can I complete the program?
 12 months
 

About the MCM Program

Online M.S. in Marketing & Communication Frequently Asked Questions

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